Shop Our Catalog For: Gooseneck & Sign Lights
Details, Like Gooseneck Lighting, Count
A brand is only as good as its image, and when it comes to improving the image at the company’s physical location, aesthetic fixtures are a valuable tool.
Consider what gooseneck lighting can do for a shop:
- It outcompetes other fixtures for attention. Attention – it’s what every company needs to survive, but it’s one of the hardest things to pin down and capture. Aesthetic fixtures provide a shortcut to that end, as they will appear novel and interesting compared to traditional forms of illumination. Even if it only grabs someone for a few seconds, that’s enough for a potential customer to at least evaluate the shop.
- It establishes a focal point for people to follow. Randomly illuminating the space around a business won’t do much good. In fact, such an approach may look like a sloppy mistake. The best use of a fixture is to have it illuminate an important feature, such as the shop’s signage or display area. By doing so, people will be able to easily gather the shop’s name and what they offer. Anything that makes the customer’s job easier is an advantage.
- It helps the shop feel more exclusive and sophisticated. Aesthetic illumination appears luxurious and well thought out. Those are both traits that every shop strives for, as such an image will drive people into the store. Installing aesthetic fixtures takes extra effort, and customers will appreciate this, as it suggests that the business takes its purpose seriously.
- It helps define the building’s layout and lets customers know that the shop is open. At night, people will be less inclined to stand around and figure out where a business’s entrance is. And a dark building is always perceived as one that is closed. A few aesthetic fixtures can help direct people to the front door and assure customers that the shop is ready to do business.
- It improves safety at night. People instinctively avoid dark areas at night, and for good reason. According to eight studies in eight
U.S. cities (most of them done during the late 70s and 80s), improved street illumination reduced property and violent crimes, or at least had no negative effect on them. Specifically, four of the eight cities in the study (Atlanta, Milwaukee, Kansas City and Fort Worth) observed a positive effect on reducing crime once additional fixtures were put in place.So, it makes sense that if a shop owner wants their business to appear safe at night, extra illumination is needed. Not only will this likely improve the safety of patrons, it will also greatly improve confidence in the business’s security. - It makes it easier to see. Although gooseneck lighting is not intended to be a primary source of illumination, it will still improve visibility. In some cases, the addition of some aesthetic fixtures may preclude the need for larger, less efficient sources of illumination.
Clearly, there is a lot going for aesthetic fixtures, and there are a lot of designs available on the market. From traditional and vintage, to modern and sleek, there is an aesthetic option for any type of shop. But beyond the fixture housing, shop owners have to consider what technology they are going to outfit their fixtures with. And gooseneck light fixtures using LEDs should be high on that list. Why, exactly?
Here comes another list:
- LEDs are on their own tier when it comes to efficiency. LEDs are already several times as efficient as incandescent fixtures and are markedly more efficient than fluorescent fixtures. This advantage will only grow in the near future, as manufacturers foresee an LED capable of emitting 200 lumens per watt. No other technology can even come close to that. Greater efficiency means lower operating costs, and because aesthetic fixtures are kept on for hours at a time, lower operating costs should be welcome.
- LEDs are also on their own tier when it comes to longevity. Efficiency and longevity are the two biggest selling points for the LED. Diode fixtures are usually graded at about 50,000 hours of performance, but it’s common for LEDs to last 75,000, even 100,000 hours before they need to be replaced. And unlike other technologies, LEDs still produce a significant amount of illumination when they reach end of life. It’s possible a shop owner could extend their fixtures a bit longer than what they are graded at.
- LEDs are a superior source of directional illumination. LEDs are inherently directional, emitting within a tighter, usually 110 degree, angle. Other fixtures release their illumination in a 360 degree spread, which means a lot of that illumination is firing off in a direction that helps no one. LEDs are easier to aim and easier to meter due to their directional qualities.
- LEDs do not produce UV radiation or radiant heat. All of the heat that LEDs do emit is in the form of conducted heat, which can be managed through the use of a heat sink. Because they produce no radiant heat, they won’t play havoc with the building’s climate control system. And because they don’t blast UV radiation, like other technologies, they will not contribute to color fading in the space.
- LEDs are very environmentally friendly. Fixtures that rely on metal filaments, like incandescent fixtures, are made with mercury and other toxic chemicals. LEDs are made from safe materials that are also completely recyclable, so diode fixtures can be repurposed once they reach end of life. No other illumination source can claim the same.
The case is clear for LED aesthetic fixtures, and they should be considered an easy, effective investment into the business. With their ability to attract new customers over years of continuous use, LED aesthetic fixtures are perhaps the easiest way to improve a shop’s image.
